CLICKS frontman Kr-Lik has landed a sardonic coup: The Polish electro project's mischievous provocateur concocted an elaborate deception, which insinuated a radical change of style towards guitar-laden gothic sounds. He launched a tailor-made pre-release video for the track 'I dream', which featured a dark figure walking through a gloomy forest wrapped in Blair Witch aesthetics and shrouded in gothic soundscapes. This image is ironically broken by the final scene that shows the protagonist actually at the gathering of mushrooms. The cover of CLICKS second full-length "G.O.T.H." also picks up on the dark scene's classic style as the artwork features Gothic type and is decorated with an avalanche of tombstones.
If this overdose of "goth kvlt" appears to be somewhat suspicious coming from CLICKS, it is very much due to the fact that this is just Kr-Lik giving free reign to his wicked sense of humor again. The title "G.O.T.H." actually stands for: "Getting Old, Tired, and ..." and is programmatically referring to the main theme of this album. "G.O.T.H." is at its core a thoroughly serious and respectful examination of this former youth culture, which has been ageing noticeably for several decades. The song 'Every Bloated Muscle' can therefore easily be understood as a tongue-in-cheek homage to the NITZER EBB EBM classic 'Murderous' – viewed from the perspective of 30 years later.
Through this artistic self-irony, without denying their roots in the classic EBM environment, the Poles pick up sporadic electroclash and minimal dance influences. This "new" ease of composing spawns exciting musical hybrids like 'First World Problems', 'I dream' or 'Mr Nevergonnabe'. On 'G.OT.H.', the joy of experimentation, perfect sound, and casual humour fuse with scene-spanning nonchalance. The result works just as well in a car or at home as in any club.
Almost casually the Poles catapult their freshly minted sound design into the 21st century. This is how musical self-renewal works: CLICKS' "G.O.T.H." provides the perfect antitheses to all the horrible clichés that have haunted the EBM industrial scene of the last two decades.
Released Mid April 2021 by Dependent.
Track Listing:
01. First World Problems
02. Connection
03. Clicks. Dead
04. Dropdead
05. Every Bloated Muscle
06. I Dream
07. It's All About You
08. Mr. Nevergonnabe
09. Past of My Past
10. Story
11. The Clicks In Me
12. Fever
13. Themostimportantperson
English