With their new album, “Try and Fail”, the Norwegian act ESSENCE OF MIND showcases their impressive song-writing aptitude and modern production maturity. They have sharpened their unique blend of groovy electro rock tunes, strong catchy choruses, melodic synth arrangements and punchy rhythms.As already revealed by the recent “Watch Out” EPCD released for the occasion of the band’s European tour together with ZEROMANCER, ESSENCE OF MIND continue their sonic quest for the ultimate balance between edgy and powerful songs while putting a strong focus on fresh electronic melodies and sing-along choruses. Songs like “5 minutes of fame” and “Fooled” are surely two good examples of these beautiful songs with an edge that grows on you in no time…While Erlend’s poignant and emotional vocals evoke similarities with APOPTYGMA BERZERK’s recent work, ESSENCE OF MIND’s eclectic music approach will also please fans of bands like ZEROMANCER, PROJECT PITCHFORK or yet MESH. A solid 10-track album full of potential hits confirming the band’s dynamic and very personal exploration of diverse musical horizons made of hard-hitting electronics, loud guitar sounds, high-energy synthesizers, lush catchy pop rock tunes and engaged straight in your face vocals.Released late November, 2009 on Alfa Matrix.Track Listing:01Try And Fail02 Out of Sight03 5 Minutes of Fame04 Break It05 A part of the Past06 Watch Out (edit)07 Broken08 Sleep now09 Fooled10 Wicked Smile (edit)